under armour

JANUARY 2020 - JUNE 2022

JOB TITLE: Digital Channel Manager / Consumer Engagement Lead

Managing all aspects of Under Armour South Africa's digital properties including social media ads, content management and agency management.  Responsibilities included drawing up a content calendar attached to a budget and management of assets, innovating new channels to promote the brand, working alongside PR, brand and sports marketing to create a 360-campaign when needed, occasional mailers, graphic design and video content.

As of 2023, I am still doing freelance work (outside of my full-time working hours) for the marketing team at Under Armour.

Platforms used: Facebook Business Manager, Twitter Ads, G Suite, Google Analytics, One Drive, Office 365, Adobe Photoshop, Agency Analytics, Sprout Social.